Who doesn’t love pink, especially when it’s for a great cause? For the third October in a row, every pink Ooze product sold will provide relief for women with breast cancer. Last year we raised $4,800 for families affected by breast cancer in metro-Detroit. Together, let’s top that!

The proceeds from your purchases will go directly to the Shades of Pink Foundation, which provides financial assistance to families that are overwhelmed by the cost of breast cancer treatments. By raising money to directly cover costs of childcare, insurance, bills and more, Shades of Pink allows women battling breast cancer to focus on recovery and confidently move forward with their treatment.

“A lot of families have to decide between making a mortgage payment or doing a round of treatment because the drugs cost so much,” said Karla Sherry, Executive Director of the foundation. Shades of Pink makes that decision for them by offering cash for the most requested form of payment assistance: mortgage and car payments. Additionally, if a patient doesn’t have necessary means of transportation, Shades of Pink will pay for Ubers or Lyfts to get them to and from appointments.

We hope our newly founded Ooze Foundation will also help us raise awareness this year. Our success over the years has allowed us to create this organization simply to give back to our community. We saw the impact of COVID-19 nationwide as well as in our own neighborhoods. Deemed an “essential business,” we had an opportunity to redirect our efforts and create the Ooze Foundation.

Our goal is to ease the burdens of poverty on residents of Southeastern Michigan, and right now, the root of many financial issues for cancer patients is the pandemic. According to Sherry, about 80% of the 8,000 Michigan women diagnosed with breast cancer last year lost their jobs due to the time off needed for sick days and appointments. On top of this, at least 18 million people in the United States lost their jobs due to COVID-19. This means that the chance of at least one household provider losing their job while paying for cancer treatments is even higher this year. The need is greater than ever to provide relief to struggling families.

For you, it’s easy to help! Exercise your love for pink and add something new to your smoke kit. We even created pink versions of two fan-favorites just for the occasion—the Saturn Grinder and the Slugger Dabbin’ Dugout. You can also save on our favorite pink products with our Breast Cancer Awareness Bundle that includes a cute pop-art rolling tray, the new pink Saturn Grinder and our pink Slim Twist vape battery.

Pink isn’t just a symbol for breast cancer awareness or even women. It symbolizes kindness, love and compassion. For the women that have given so much of that to others, let’s do whatever we can to give some of it back to them.