All October, we ran sales, giveaways and bundles for all our pink products to raise money for women and families battling breast cancer. We’re ecstatic to announce that with your support (and love of pink products), we raised $4,800 this Breast Cancer Awareness Month!
100% of the proceeds from every single pink product sold this October was donated to the Shades of Pink Foundation of Michigan. The amount we raised will be enough to directly help 4-5 families in the metro-Detroit area make ends meet during breast cancer treatment.
How we're helping
The Shades of Pink Foundation aims for a sustainable approach to helping families affected by breast cancer by providing financial assistance wherever its most needed. By raising money to directly cover costs of childcare, insurance, bills and more, Shades of Pink allows women battling breast cancer to focus on recovery and moving forward with their treatment.
According to Karla Sherry, Executive Director of the foundation, “A lot of families have to decide between making a mortgage payment or doing a round of treatment because the drugs cost so much.”
Shades of Pink makes that decision for them by offering cash for the most requested form of payment assistance: mortgage and car payments. Additionally, if a patient doesn’t have necessary means of transportation, Shades of Pink will pay for Ubers or Lyfts to get to and from treatment and appointments.
The unfortunate truth
On top of having to worry about stretching their money further during treatment, it’s far from uncommon for a woman to lose her job amidst everything else. “About 8,000 Michigan women are diagnosed with breast cancer each year. Not only that, but it’s estimated that 80% of those women diagnosed this year will actually lose their jobs during treatment due to the time off needed for sick days and appointments,” said Sherry.
These statistics are staggering. The average amount of donations granted to a family right now by Shades of Pink is about $1,200, which can go a long way, but the huge number of families affected by breast cancer really proves that charities need all the help they can get. A big thanks goes out to all our customers who showed support; we’re so happy to have been able to give back to women and families weighed down by the hardships of breast cancer.
To donate directly to the Shades of Pink Foundation of Michigan, visit http://www.shadesofpinkfoundation.org/donate.